B3ACA005 – Cost Accounting
This course aims at giving a basic understanding of concepts and tools of management accounting which include cost classification, and analysis, CVP and the different costing methods. Students will also be given an introduction to budgeting and KPIs.
B3FIN005 Principles of Investment
The objective of the course is an introduction to the theory and practice of investment management. Topics covered include asset classes, asset allocation (asset classes), mutual funds.
B3FIN011 Corporate Finance
This is a course in advanced corporate finance dealing with corporate valuation methods. It also covers capital budgeting decisions, optimal corporate structure dividend policy and option valuation. The goal of this course is to extend student’s basic knowledge of corporate finance. The student will become more familiar with the main business environment issues that affect the investment and financing decisions of the firm. The course will emphasize the impact of these decisions on the value of the firm.
B3MKG020 Fundamentals of the Luxury Industry
The luxury industry surpassed 1 trillion euros’ retail sales value in 2015 worldwide. This industry has been one of the fastest growing sectors in business. Changing consumer taste, developing markets and emerging technologies all represent enormous opportunity and challenges which luxury industry faces. In this course, students will take a closer look at the companies in this industry to see how the industry leaders frame the industry to overcome challenges and survive through the competition.
B3MKG048 History of Luxury
Luxury is a concept deeply rooted in our civilization. This course starts with a definition of luxury using evidence that every civilization has its own perception of luxury, each of which has an echo in our current society. Sumer is definitely the cradle of civilization and birthplace of luxury. Studying the fashion in ancient times, the symbolism of textiles, drawings, colors, shows an obvious link between the past and the present. But from manufacturing techniques to art craft, ancient civilizations have left many legacies in our today’s luxury industry.
B3MKG049 Luxury Merchandising
The course is a mix between academic theory combined with workshop/case studies and hands-on experiences (field work / on the site visits) in the luxury boutiques specialized in shoes, leather goods, accessories, cosmetics & perfumes, watches & jeweler, food & beverages. The course aims at giving students a comprehensive overview of the visual merchandising in the luxury industry and its impacts in business thanks to the recent new VM techniques and consequently, new challenges.
B3MNT007 Principles of Operation Management
This course is mainly designed to approach the fundamentals of operations management, through simulation games and case studies. A strong focus is made on the understanding of the stakes of the OM, and its supportive function and role in the company.
B3MNT050 Human Resource Management
This course will introduce and provide an overview of the major topics in human resource management (HRM). HRM is a fundamental component of the competitiveness, effectiveness, and sustainability of any organization, as it influences who is hired, how they are trained, evaluated, compensated, and what steps are taken to retain them. In turn, HRM plays a critical role in predicting employees’ behavior, attitudes, and performance. In other words, if an organization wants good people, it must practice good HRM.
B3MNT012 Project Management
This course will introduce students to project management concepts, methods, and tools. The course will highlight project management’s value as an effective and efficient methodology for achieving specific business objectives through optimal use and control of resources and a management style designed to foster collaboration and commitment. Students will learn to describe and discuss the project manager role and required skills. The course will train students to apply project management techniques to problem-solving, planning, scheduling and controlling, while developing their relevant leadership skills.
B3MKG047 Web Marketing
The aim of this course is to develop knowledge and examines digital marketing strategy and implementation as well as a detailed understanding of important digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy.
B3MKG017 International Marketing
This course will strengthen the concepts already acquired in international marketing by focusing on the all new marketing strategies as well as the differences between international marketing and domestic marketing.
The main focus will be on ethnic marketing, viral marketing, and yield management.
The objectives of this course are:
- To acquire the basic knowledge, concepts, tools, and international terminology necessary to understand international problems and issues
- To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization)
- To build skills and respect toward the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing
B3MKG066 Consumer Behavior
The objective of this course is to enable students to understand the essential theories of consumer behavior in an international perspective. The course will provide students with the basics of the consumer behavior, as a group of people as much as a single individual. In an international perspective, an emphasis is given in regards to cultural, lingual, and environment factors related to the consumer process.
B3MKG007 Principles of Advertising
The objective of this course is to give students a good understanding of the media world to work in the advertising industry as advertising manager, a brand manager, a media planer in a media agency, an account manager, or in an advertising agency. The course will also cover ad sales in various media, including TV, print, the internet, and social media.
B1MKG045 Organizational Behavior
This course will focus on the challenges faced by individuals in international corporations with respect to Interpersonal relationships, communication, diversity, individual decision making, motivating self and workforce, group behavior and leadership, corporate culture, and change and stress management.
B1ACA003 Principles of Accounting
In this course, students will learn why financial accounting is essential to the running of corporations. This will be followed up with a discussion about the basic principles of accounting and the major elements of financial statements. Other elements will include journal entry and practical book keeping, showing the students how the accounts of companies are actually prepared working up to producing short financial statements. This will also include stock valuation methods and analysis of financial statements.
B1LTX008 Principles of Business Law
This course provides an introduction to the law from a business perspective. Topics include the nature and purpose of law; how law develops and changes; how new law is made; how to read and understand legislation and case law; how legally binding agreements (contracts) are created and enforced; property law; liability in tort law for negligence; and the law of agency.
B1MNT046 Principles of Management
The objective of this course is to develop students’ understanding of modern management practices and to provide the background for further studies of management related subjects. Through the lectures, case studies and brainstorming exercises the students will improve their critical thinking and decision-making skills.
B1MKG044 Principles of Marketing
Topics covered in this course include:
- The importance of marketing in management science
- The variety of fundamental concepts in marketing
- Marketing vocabulary to help with analysis of marketing phenomenon
- Oral presentation skills and teamwork
B1MKG044 Principles of Marketing
Topics covered in this course include:
- The importance of marketing in management science
- The variety of fundamental concepts in marketing
- Marketing vocabulary to help with analysis of marketing phenomenon
- Oral presentation skills and teamwork
B2ACA004 Accounting
The course has a number of goals for the development of generic competences. After completing the course, the student should be able to:
- Analyze and frame problems in the accounting area
- Understand and evaluate accounting and auditing related issues from an ethical perspective
- Work effectively in team environments
- Plan conduct, and present investigations
B2MKG46 Advanced Marketing
On successful completion of this course student should be able to:
- Articulate an in-depth understanding of a range of contemporary marketing issues, theories, practices, models, and phenomena;
- Evaluate and critique contemporary marketing practices and understand the best methods of implementation to maximize business performance;
- Be proficient in presenting, analyzing, discussing, evaluating, persuading, and making decisions regarding contemporary marketing initiatives within an organization
B2INT004 International Relations
This course will seek to familiarize students with important concepts within the study of international relations. The course will address topics regarding political actors, systems and factors of (in) stability within an evolving international system. In addition, major theoretical schools of thought that will allow the class to make better sense of the world today. Furthermore, the course will also seek to introduce to students basic but essential political science methodology.
B2ECO010 Business Data Analytics
This course provides an introduction to research methods of the social sciences and to econometrics. Research methods are important for the understanding of the strengths, limitations, and possibilities of applied research in general, and of econometric research in particular. Research methods also provide an insight into which approaches that are most appropriate for a certain research question. Regression analysis, a key component of econometrics, is a powerful and very flexible multivariate data analysis tool that can shed light on a very large number of economic issues.
B2ECO012 Economics of Innovation
The modern, knowledge-based economy is characterized by creativity and rapid innovation: a dramatic increase in the rate of production of information and decline in the cost of producing it; and pervasive network externalities or increasing returns to scale. The emphasis in this class is placed on the role or for creating incentives for firms to innovate. Topics covered include: why there may be too or too little much innovative activity; how laws may slow rather than help innovation; and the interaction between public and private sector innovation.
B2QAM012 Introduction to Statistics
The objective of this course is to understand the mathematical language of finance. Students will study some basic rules of finance, analysis, and probabilities. The content will cover anything related to gross and compound interests, cash flow, annuities and probabilities with a specific review of basic statistical distribution functions (normal law, Pareto, Poisson).
TBC Doing Business in Europe
The purpose of this course is to understand the environmental and organizational issues confronted by firms doing business in Europe. These include various aspects of the external environment such as social, economic, political, cultural, legal, customer and competitive factors, as well as the strategic and organizational responses of organizations to the complex, diverse and dynamic business challenges in Europe. Using real-life company cases, participants will learn how to take managerial decisions and solve business problems confronted by European firms.
TBC Creativity & Design Thinking
The aim of this course is to understand a designer’s sensibility and methods to match people’s needs by drawing upon logic, imagination, intuition, and systemic reasoning, to explore what a viable business strategy can convert into customer value and market opportunity and to create desired outcomes that benefit the end user.
B2QAM006 Basic Calculus
This course is designed to illustrate the applications of calculus to the management sciences. It will provide students with the knowledge of tools that will be needed in economics, accounting, marketing, finance, and statistics.
B2MNT051 Intercultural Communication
This course introduces key concepts and models of international communication. The objective of the course is to master the main communication tools and concepts in an international context. The main communication modes (verbal vs non-verbal, etc.) and communication levels (individual, group and organizational) will be discussed. International communication in periods of change and crisis is also covered.
B2COM001 Communication Skills
This course focuses on 4 key areas:
- Engaging in effective business communication (verbal and non-verbal);
- Improving team skills
- Improving writing skills of various business messages
- Delivering a professional presentation
B2LTX009 Principles of Business Law
Business law addresses statutes and regulations affecting businesses, families, and individuals in their related roles. Knowledge of business law is useful for all students because all students eventually assume roles as citizens, workers, and consumers in their communities and in society at large. As laws emanate from different governmental and judicial entities, students must have a basic understanding of law and the foundation of the legal system to be successful in any area of business as well as their personal lives.
This is a course that is designed to give students the knowledge they need regarding a basis of law while preparing students to make ethical, legally-minded professional decisions currently and in the future. This course shows students the impact of various laws and regulations in the business world and its companies. Students are also introduced to the implications of varying legal constraints in different environments. The course does not aim to teach legal specifics but provides a backdrop for the basic understanding of business and the law.
B2LNG002 French Beginner
This course is for absolute beginners or for students who want to make a fresh start in learning the French language. Students learn to understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of need of a concrete type. They learn how to introduce themselves and ask or answer questions about personal details such as where they live, what they study and what they like in Paris for instance. They interact in a simple way provided the other person talks slowly and clearly.
2LNG003 French Intermediate
This course is for students with a basic knowledge of French language. Topics covered at this level include:
- Oral comprehension* (Radio extracts and adapted activities)
- Written comprehension*
- Written production*
- Oral production* (presentation of a famous person, give one’s opinion, interact with an event)
- Cultural knowledge about Paris
* Subjects, radio extracts, lexical and oral activities based on current events in art, leisure, advertising, etc.
A French Experience: Paris Teaching Internship
All students with 4 semesters of college-level French (equivalent to the intermediate level) or more are able to participate in the teaching internship for an additional 3 credits. Beginning and intermediate-level students can also do the internship, but are not eligible to earn credit or a grade for the experience. Spaces are limited and are awarded on a first-come, first-served basis. An additional fee is charged for the internship.
Students teach English in a French school. This is a unique experience for API students in Paris to get to know Parisians and Parisian life from the inside, not only through the teenagers in the classes students teach, but also from the teachers that students assist.
Students teach English two to three hours a week in a Parisian school. The regular professor asks the student what is to be taught and helps students prepare for class. Students are asked to keep a journal where all course plans and weekly evaluations are registered (one page per class, per course taught). Students also have to write a final internship report (in French) analyzing the French teaching system and their perception of French society through their own teaching experience. Upon successful completion, students earn 3 semester credits.
Fashion in France: 18th-21st Century
This course survey of French fashion history from the late 17th century to the early 21st century. Throughout the semester you will become familiar with the main lines of fashion history (styles, personalities, designers). You will also learn about the history of Paris as a fashion industry hub and the origins of the French luxury fashion industry.
This elective course is taught in English by faculty from the University of Connecticut. Offerings may vary per semester.
Art History: From the Impressionists to Picasso
This elective course is taught in English by faculty from the University of Connecticut. Offerings may vary per semester.
Course description currently unavailable.
Cultural History: Post-War France (1944-45) to Today
This elective course is taught in English by faculty from the University of Connecticut. Offerings may vary per semester.
If Paris has been known as the "capital city of the nineteenth century (regarding its architecture or the design of the main avenues and boulevards, for example), the post-WWII era was a time of deep transformation in the way of life, in the political structure of French society, and in cultural and social representations as well. Based on a chronological presentation of the main events, focusing on the city of Paris, on daily life, buildings, movies, paintings, and theoretical developments, we will try to delineate the main aspects of this era.
Human Rights: Being International
This elective course is taught in English by faculty from the University of Connecticut. Offerings may vary per semester.
This course offers an introduction to international Human Rights Law. Each class will be structured around a lecture and a case study with a focus on important human rights issues in France. Students will become acquainted with the fundamentals of human rights and will become aware of specific human rights issues that arise in France.
French Civilization - API-Only
This course is offered every spring semester.
The post-WWII era was a time of deep transformations in the French way of living, the political structure of the French society, and through cultural and social representations and is strongly represented through the Parisian architecture and the design of the main avenues and boulevards. This course examines French society chronologically from 1945 to today by highlighting the main events of this era and examining the city itself through daily life, buildings, movies, paintings, and theoretical developments.
History of Fashion
This elective course is taught by faculty from the University of Connecticut. Offerings may vary per semester. This course focuses on the development of costume and fashion in France from the late 17th Century to the present. Topics covered include: the influence of the state in organizing luxury industries (with Louis XIV, Napoleon); the Restoration and the Romantic Era; “Fin de Siècle” and Belle Epoque fashion; the Roaring Twenties; Wartime fashion; Haute couture and “Prêt à Porter”. Class time may be separated into lecture hours and site visits (museum, exhibitions, etc.) where students can see the original documents and/or appreciate the object of study in the wider cultural context of its time.
Art History II
This elective course is taught by faculty from the University of Connecticut. Offerings may vary per semester. This course traces the artistic contribution to modernity in 19th -century and the first decades of 20th-century French art, its utopian dimension, its different achievements, and its decline. Since the French Revolution, some major works of art, art critics and theories, and the artists themselves contributed to change drastically the artist’s role and the role of the arts. In the newly established bourgeois, industrialized and modernized society in France, the coexistence of opposite art practices and ideologies as well as the quickly following changes and innovations in successive art-movements, such as neo-classicism, romanticism, realism, impressionism, postimpressionism, will be analyzed with regard to their respective claim for modernity.
