LNG 105 Hungarian for Beginners
The course is offered for students who want to acquire a basic command of the Hungarian language which would help them to obtain simple information and to express their requests and/or messages in a simple form. The course is also recommended for students who need only so-called “survival Hungarian”.
ART 302 Fields and Scenes: Reading the Arts, Culture and Design
The course provides an overview of how cultural fields are shaped and constructed from the perspective of the classics of scholarship on cultural production and art, taking stock of the current trends and interpretations of how cultural organizations, the art markets, and culture beyond markets work. A particular focus is given to innovation/ experimentation. Theoretic claims are illustrated with cases of different fields of design, art, and cultural production, from the performing arts, toward the formation of music scenes, and community-based initiatives shaping the architecture and the cultural-social urban texture. Field visits (an independent radio station, cultural and community centers, and an ‘underground plaza’) are planned during the course for developing a toolkit for researching and understanding players, scenes, and (sub)cultures.
ART 305 Budapest – Explorations of the Urban Space
The aim of the course is to explore the aspects of urban space and city life in Budapest. Urban spaces evolve as the intersections of anthropological, sociological, historical, political, economical, artistic etc. discourses. The goal of our course is to find out about these layers and aspects and to gain first-hand experience through organized city walks. By going on tours and strolls in Budapest we will learn about the history, culture, the multi-ethnic and ideological complexity of this city, as they are articulated, shaped and preserved in the contemporary urban space.
HIS 352 Film and History
This course is designed as a general survey of the history of Central Europe in the 20th century to enable students to understand current events and their historical background. The focus will be primarily on Central Europe and special attention will be paid to events and trends in Hungarian history in the 20th century, from the collapse of the Austro-Hungarian Monarchy to the fall of the Soviet bloc. Special attention will be paid to visual representation and to understanding historical events, trends and personalities through film analysis.
HIS 445 History of Modern Europe
This course aims to provide an overview of the history of twentieth-century Europe. A focus will be laid on Central Europe, in particular, Hungary, and on the way how major West European states (France, Great Britain, Germany) and the superpowers (the USA, former the Soviet Union) influenced and shaped political and economic developments in Central and East Central Europe. We will cover two distinct time spans. The first will cover the period 1890 to 1945. Topics will be the Wilsonian concept of self-determination creating nation-states after the Great War (and replacing multinational ones like the Habsburg Empire) and the end of democratic rule coinciding with revisionism, the rise of authoritarian rule and political extremism. The second time span will cover the period 1945 to present. It starts with the decisive role of the United States and the Soviet Union in establishing a distinct political and economic order in post-war and Cold War Europe. It introduces major political forces in Western Europe and questions the legitimacy of one-party rule in East Central Europe. It deals with the economic policies and integration of Western Europe pre-1989, the end of communist rule in Eastern Europe, and the political integration efforts of a continent that is no more divided within the framework of the European Union.
LAW 462 Introduction to Legal Theory
This course deals with the legal system as the set of principles and standards of conduct, as well as the law as a ruling system governing the society and having general application for it. Main topics of the course are the basic problems of legal reasoning as the characteristics of Law. During the course, we will examine the law as a system of norms, accompanied by state sanctions, the process of lawmaking, the legal sources, legal norms, legal relationships, the court system, the institutional court, the hierarchy of norms, the role of the constitution. An important goal is to compare the world’s two great legal systems: the Continental and the Anglo-Saxon. One task of the course is also to give a short picture about the most important branches of the law. The Contract Law part includes explication of the offer and the acceptance; the consideration; the parties to the Contract and the major contractual rights and obligations. The Corporation Law part covers the business organization types, formation, and management questions. Labour Law issues shall be dealt with in the course for all management issues are at the same time Labour law issues as well. This will include employment contract and management liability.
POL 301– International Debate (Model United Nations)
The class will act as committees of the United Nations, with the main aim of discussing, researching, and voting upon strict matters of UN policy and activities. Students will represent various countries during debates and will be tasked with upholding “their” nation’s interest during meetings.
POL 377 International Relations – 1945 to Present
This course gives a broad overview of international relations since 1945. It traces the major political, economic, and ideological patterns that have evolved in the global arena from the end of World War II to the present day. The course will consist of five parts: the West and the Cold War; the Soviet orbit; the end of colonialism and Third World nationalisms; global power: from a bipolar to a multipolar order; and the global South and emerging powers. The course will start with the date 1945 and the emergence of the two superpowers, how the Cold War was institutionalized in the forms of confrontation and coexistence. The class will continue with the consolidation of one-party rule in the Soviet Union and East Central Europe, and the outreach of the socialist ideology to the developing world (cases are Poland, Hungary, as well as Egypt and India). Decolonization in Asia and Africa that came in violent and non-violent forms will form the third part of the course. (cases Indochina, Algeria, sub-Saharan Africa). In this part, the class will also cover the Arab-Israeli conflict. The fourth part covers the collapse of communism and the partly violent transition to multiparty rule in East Central Europe (cases Poland, Hungary, Yugoslavia). The class finishes with the rise of new economic powers and a shift towards a multipolar order. Cases are the role of today’s USA, the rise of China, and the challenges of the global South.
POL 386 European Union Politics
This course will provide an overview of the European integration process since 1945. The focus will be on West European integration in the form of the European Communities (1945-90) and since the end of communism on the inclusion of Central and Eastern Europe in an – to use the wording of the Treaty of Rome – “ever closer Union” of European nation-states (1990 to present).
PSY 311 Personality Types and Team Dynamics
No matter where you work in a company, no matter what you do, you are a part of a team. Today’s business leaders must gain insight into individual differences and team dynamics in order to maximize talents, reframe potential sources of misunderstanding, and facilitate collaboration. What energizes you? How do you acquire information? How do you make decisions? How do you interact with your environment? The answers to these questions will have significant implications for cultivating effective team culture, communication, and selling strategies, decision-making, problem-solving and conflict resolution, leadership, and approaches for organizational change in the business environment. The theory of human typology, based on Carl Jung’s research, has given a scientific and effective understanding of human preferences and behavior. One of the most researched and used personality or “human style” assessments in the world is the Myers-Briggs Type Indicator (MBTI) based on Jung’s theory. This course will cover these and other theories of personality.
BUS 401 Business Enterprise – Start-Ups
This course covers the characteristics students would need to develop to be successful in business and how new or existing businesses generate their product or service ideas and test them through market research. Students should also consider the competition in the market; the economic climate; how the business might be financed and how much revenue the idea might generate.
BUS 436 SME Marketing
Students in this course will be expected to study and understand marketing theory and practice, and more importantly, learn how to apply their marketing knowledge and skills to real-life problem-solving situations by creating marketing action plans for SME organizations.
BUS 439 Business Policy and Strategy
The strategic-management process can be described as an objective, logical, systematic approach for making major decisions in an organization. It attempts to organize qualitative and quantitative information in a way that allows effective decisions to be made under conditions of uncertainty. Yet, strategic management is not a pure science that lends itself to a nice, neat, one-two-three approach.
Based on past experiences, judgment, and feelings, intuition is essential to making good strategic decisions. Intuition is particularly useful for making decisions in situations of great uncertainty or little precedent. Although some organizations today may survive and prosper because they have intuitive geniuses managing them, most are not so fortunate. Most organizations can benefit from strategic management, which is based upon integrating intuition and analysis in decision making. Choosing an intuitive or analytic approach to decision making is not an either-or proposition. Managers at all levels in an organization inject their intuition and judgment into strategic-management analyses. Analytical thinking and intuitive thinking complement each other.
BUS 453 International Business Case Studies
Increasingly, enterprises of all types are required to compete in multiple foreign markets. Understanding the challenges associated with global business activity, and developing skills in these areas, have become essential requirements for success. The International Business course is designed to provide students with the skills, knowledge, and sensitivity required to work within a global environment.
The course will involve several different teaching styles. Involvement will be both in an individual format and in teams of up to five people. The class will include formal lectures, case and class presentations, guest speakers and videos. Although a formal schedule is included, students should be aware, as in international business, things can change with minimal notice.
Each of the assignments has its own requirements that must be adhered to and are included in the description of those assignments. Much of the ultimate learning and enjoyment from this course will depend on the initiative demonstrated by individual students during class discussions.
The course addresses issues in the strategy, organization marketing, and management of companies operating in the global market. In addition, the course will integrate the sciences of geography and history along with individual country flags and on-going current events. It is assumed students, through the completion of the prerequisite and other relevant courses in marketing, are familiar with the key concepts in international business and marketing research and planning.
Case studies used in this course will help you develop your analytical and decision-making skills and also highlight the reality of environmental uncertainties influencing decision making in the global context. Cases also seek to develop your capacity to identify issues, to reason carefully through various options and improve your ability to manage the organizational process by which decisions get formed and executed. In addition to case analyses, we will also read and discuss additional articles on strategic issues relevant to operating in a global context. Thus, students will develop both, historical and current, and theoretical and practical, perspectives on operating in a global context.
BUS 498 Business Ethics
Business is a term representing the activity of commercial production and exchange between the various persons in our modern commercial society. That activity and exchange necessarily take place among and between persons and therefore have an ethical dimension.
This course, therefore, aims to:
- Familiarize students with basic philosophical concepts and principles of ethics
- Develop the skill of using these concepts and principles to understand and analyze the ethical dimensions of everyday business practices
- Sensitize the students to the broad range of moral issues that can arise in modern business
- Help students become more aware of their own moral beliefs as well as the beliefs of others, and to make them more articulate and thoughtful in the expression and discussion of moral issues
BUS 499 Corporate Social Responsibility and Social Entrepreneurship
Via dozens of corporate examples, by applying a great variety of exercises, through the diverse lenses of numerous stakeholders let’s discuss how socially and ecologically responsible businesses do/could work. The aim of this course is to provide a meaty and creative environment for teasing ideas on the controversies and complexity of Corporate Social Responsibility (CSR), Social Entrepreneurship plus other trendy and sensual buzzwords of this field.
Students learn about the diverse background of CSR (corporate philanthropy, business ethics, strategic management, etc.), the various existing – and often competing – approaches to this management concept by looking at best and worst business examples. By listening to guest speakers and seeing the results of most recent research we understand the trends and nature of the “industry” around CSR. Students practice the preparation and evaluation of CSR actions and tools. The course also provides and the opportunity to meet real-life professionals of CSR.
BUS 780 Strategic Management
Weighing the ins and outs of crafting, implementing, and executing company strategies forces a total enterprise perspective, demands that many internal and external situational considerations be dealt with at once, and calls for judgments about how all the relevant factors add up. This trait is what makes strategic management an integrative course. The center of attention is the total enterprise–-the industry and competitive environment in which it operates, its long-term direction and strategy, its resources and competitive capabilities, and its prospects for success.
Throughout the course, the spotlight will be trained on the foremost issue in running a business enterprise: “What must managers do, and do well, to make the company a winner in the game of business?” The answer that emerges, and which becomes the theme of the course, is that good strategy-making and good strategy execution are the key ingredients of company success and the most reliable signs of good management. The mission of the course is to explore why good strategic management leads to good business performance, to present the basic concepts and tools of strategic analysis, and to drill you in the methods of crafting a well-conceived strategy and executing it competently. Videos and case studies in order to develop students’ capacity to think strategically about a company, its present business position, its long-term direction, its resources and competitive capabilities, the caliber of its present strategy, and its opportunities for gaining sustainable competitive advantage.
ECO 136 Macroeconomics
This course will provide an overview of macroeconomic issues: the determination of output, unemployment, inflation and growth. Monetary and fiscal policies are also discussed. It introduces basic models of macroeconomics and illustrates principles using real-life examples
Knowledge of macroeconomic principles is essential for understanding affairs in the modern world. Not only do people encounter macroeconomic issues in the newspapers daily, but they do can feel their effects on their standards of living.
The immediate objective of this course is to develop a structured way of thinking to understand and analyze macroeconomic and policy issues. Macroeconomics applies many often-heard concepts – income, consumption, investment, etc. – to construct a framework of the functioning of the economy as a whole. This course introduces the principles of macroeconomics together with real-life examples since the aim of the course is to give a better understanding of real-life trends.
ECO 305 Globalization (Economic Theory)
The activity and exchange between the economy and society necessarily take place among and between people and therefore have an ethical dimension. But the complexity of politics, economy and social interaction in the global environment, as well as the rapid changes in different settings and practices caused by global changes (such as technological and cultural changes) often make it very difficult for us to perceive ethical issues in cultural globalization and to know how to deal with them.
ECO 395 Economics and the European Union
The aims of this course are as follows:
- To enable students to gain a comprehensive insight into the workings of the European Union and the place of member nations within it.
- To equip students with the required knowledge, skills, and abilities to permit them to proceed, if desired, to further specialist studies.
The objectives of this course are as follows:
- To develop awareness and understanding of the European Union by providing students, through lectures, seminars and case studies, with a comprehensive insight into the workings of the European Union and the place of member nations within it.
- To enable students to demonstrate an understanding of developments, past, present, and future, impacting upon the economy of the European Union by exploring:
- its background – origins, evolution, structure;
- key areas of its economy, and;
- the main planks of economic policy.
ECO 411 The Economics and the Ethics of Globalization
“Learning the practices and consequences of managing ethically in the changing cultural, economic, political, technological, in a global environment.” This course examines the norms or principles that establish and justify societies and determine the rights and responsibilities of a society in a globalized world. Furthermore, we will analyze, what is the responsibility of individuals in relation to each other and to society as a whole, and of a society in relation to other societies. The course will consider the application of these principles to such issues as justice, ethics, political, and social institutions, in a world community. The class is, first and foremost, a course about ethics and economics in a globalized world. It is also a class designed with a heavy emphasis on reading, writing, and class participation.
ECO 415 Transition and Post-Transition Challenges in Hungary
The quick disintegration of the planned economy led to a regime change in Central Eastern Europe after the fall of the Berlin wall in 1989, opening the road for the whole region to integrate into Western economic, political and security systems. This transition has, however, proved to be uneven, painful and unpopular. The course aims at analyzing the particular Hungarian regime change events and the transition process that evolved once the country left behind the former political system. Hungary was seen as a leading reformer in the early 1990s, and as a natural candidate to join the European integration among the very firsts, yet at present Hungary – already an EU member state – struggles with economic slowdown, persistent inflation, problems in public finance, and a certain `adjustment fatigue`.
FIN 156 Basic Finance
Utilizing the “big picture” approach, the course begins with the 10 fundamental principles that drive financial decision-making. It explores the existence of financial markets and the crucial role these markets and instruments play in the financing of businesses.
Students will be introduced to basic financial mathematics through an in-depth discussion on the time value of money, where they are expected to have a good grasp of present and future values as well as handle calculations on annuities, perpetuities and uneven cash flows. The course will extend this newly acquired knowledge of financial mathematics to the valuation of stocks and bonds, including the variants of these instruments and markets, as well as the determinants of their values.
The final section explores the relationship between risk and return; and how the risks are statistically determined and mitigated through portfolio diversification. Of particular importance for the students is the understanding of beta and applications of the capital asset pricing model in the risk-return trade-off. A financial calculator may be required for this course.
FIN 351 Corporate Finance I
The aim of the course is to provide students with a comprehensive understanding of the principles and techniques of Corporate Finance and applying them to the main decisions faced by the financial manager. The concepts are immediately applicable to all firms, both large or small, privately run or publicly traded and involved in any industry – whether manufacturing, retail or service.
The course is divided into 3 main sections, beginning with the concept of valuation where topics covering time value of money and the valuation of income streams, share and bond valuations will be discussed. The course will thereafter extend these principles in the second section to provide an in-depth discussion and critical analysis of the various techniques used in investment appraisal decisions: Net Present Value, Internal Rate of Return, Payback Period. These techniques will be applied to more complex investment proposals, including choices between alternative projects, investment timing decisions, and decisions on whether to invest. The final section explores the relationship between risk and return, diversifiable and non-diversifiable risks, and beta through the use of the Capital Asset Pricing Model (CAPM) to determine the Weighted Average Cost of Capital that financial managers use as a hurdle rate for project evaluation in order to achieve the ultimate aim of maximizing the value of the firm. A financial calculator may be required for this course.
A financial calculator may be required for this course.
FIN 451 Corporate Finance II
Students will be introduced to the other cornerstone of Corporate Financial decision-making: Capital Structure and the proportions of debt and equity financing that companies should adopt. We will begin our study with the famous theoretical propositions of Modigliani and Miller and analyze its applications to real-world scenarios. The course will dwell in much detail to the discussion of how companies evaluate between the choices of internal and external financing; how they plan and manage working capital and short-term financing and the basis of share repurchase and dividend policies. And finally, in the light of the financial knowledge gleaned in this course, we will proceed to understand and apply, in our concluding lectures, the topic of mergers, acquisitions, and corporate control. A financial calculator may be required for this course.
FIN 551 Investment Analysis
This course takes the viewpoint of you, as an investor, faced with a plethora of investment choices from which you decide your own investment portfolio. It will provide you with a rigorous grounding in the methods and tools of investment appraisal used by financial analysts as well as introduce the systematic techniques of portfolio selection and management, which are critical in determining the overall investment performance of the portfolio.
In addition, the course will adopt a practical approach by highlighting during course discussions the major real-world issues of concern to all investors. It also aims to hone the skills necessary to conduct a sophisticated assessment of the current issues and debates covered by the popular media as well as more specialized finance journals. A financial calculator may be required for this course.
Prerequisites: Students should have taken at least 3 prior courses in finance. This course requires a good knowledge of Corporate Finance (including the valuation of cashflows, time value of money, annuities, and perpetuities), Microeconomics, Financial Accounting, and Statistics.
COM 534 Intelligent Systems
This course provides a comprehensive, up-to-date guide to today’s revolutionary management support system technologies, and it demonstrates how they can be used for better decision making. The course takes the perspective of a general manager rather than a computer programmer, systems analyst or a computer scientist. The most important management support systems, such as data warehousing, business analytics, data mining, business performance management systems, knowledge management technologies and artificial intelligence methods are discussed and demonstrated.The course has three major objectives:
- to highlight the theoretical background of the intelligent systems;
- to demonstrate students the tools necessary for understanding the features of intelligentsystems
- to offer practical experiences about the application of different intelligent systems.
COM 728 Management Information Systems
This course provides a good understanding of the role of information technology in the modern organization. It covers the most important areas where a manager can come across information systems. Information management will be introduced in the sense of managing information as a strategic resource. Typical applications that support organizations and managerial work are introduced. Additionally, information strategy planning will be discussed in the context of strategic planning. Development/ acquisition of information systems, implementation-related problems, the management and security issues of IT are also key topics. Students following the course will be able to understand the most important aspects of applied informatics and its interrelations with other management areas.
MAN 300 Management
The purpose of the course is to provide students with knowledge of the fundamentals of management, including basic concepts and terminology. Business firms around the world are experimenting with new organizational designs, changing their routines and processes as they seek to improve their current performance and their growth prospects. In the process they change the scope of their business operations, redraw their organization charts, redefine the allocation of decision- making authority and responsibility, and reconsider which activities to conduct in-house and which to outsource. The course introduces students with powerful conceptual frameworks for analysing the interrelations between organizational design features, competitive strategy and the business environment. Students will spend a significant portion of their time diagnosing the fit and misfits between various elements on the basis of open system theory. Specifically, it is the intent of this course to blend theory with practice, requiring students to observe the business environment, and actively applying concepts to the “real world”.
MAN 479 Environmental Management
This course is planned for students who, while not specialists in environmental issues, would like to receive insight into causes of environmental problems and the possible corrective actions that can be taken at the company level. To start, topics of sustainability, environmental policy, and instruments of environmental economics will be explained. We indicate how environmental policy is needed to correct market distortions caused by externalities, and corporate profitability and long-term survival is also influenced by this policy. Environmental strategies can support business strategy and competitiveness provided they are properly chosen. We analyze the environmental strategy options of firms and selection of environmental tools that exist in the corporate toolbox, together with the circumstances that influence the correct choice among strategies and tools. The “greenest” is not necessarily the best for all kinds of companies.
- Gain a broad understanding of environmental issues that affect businesses
- Understand concepts such as Sustainable Development and it’s relation to the corporate sector
- Be able to identify and analyses the drivers behind the choice of corporate environmental strategy
- Be able to define the application, benefits, and drawbacks of the most commonly-used corporate environmental tools
- Be better positioned to critically analyze corporate behavior in relation to the environment
MAN 481 Organizational Behavior
This purpose of this course is to provide the student with theories and concepts to enable understanding of the behavior of individuals, groups, and organizations in today’s global business environment. The interactions between elements of the organization as well as personality, leadership, motivation, job satisfaction, individual performance to achieve organizational effectiveness will be explored. Prerequisites: Some academic knowledge of human resources and behavior, strategic management or general and international business. Knowledge of sociology and social psychology facilitate the learning outcome.
IEC 483 Tourism Management and Marketing
There will be an analysis of the policy and stakeholder frameworks for tourism that govern its management on an international, regional and local scale, as well as the business and industry decisions that affect its development. The course will focus on some of the impacts of tourism, especially in countries which are economically dependent on tourism. This will include an overview of the tools and techniques that are used to manage and market tourism in a range of environments, the relationship between tourists and local residents, and the role of tourist behavior and education. There will be a focus on destination management, sustainable and ethical tourism, as well as some of the forms of new technology (e.g. e-tourism) which facilitate the management and marketing of tourism.
MAN 485 Human Resource Management
Effective Human Resources Management is necessary to gain true competitive advantage in the marketplace. Today companies face several challenges such as sustainability, technology, and globalization. This Course will attempt to bring these challenges to life by highlighting real-world examples pertaining to these issues and relating them to the theoretical concepts.
Students will be provided with the technical background needed to be a knowledgeable consumer of human resource products and services, to manage HR effectively, or to be a successful HR professional. Above all, the Course will emphasize how managers can more effectively acquire, develop, compensate, and manage the internal and external environment that relates to the management of human resources. Much attention will be given to the strategic use of HR Management and its evolvement across borders and cultures.
MAN 587 Introduction to Hospitality Management
This course will provide an overview of the evolution, the current makeup and the size of the hospitality industry. Career opportunities will be discussed. Hospitality trends, globalization, product segmentation, and branding will be analyzed. The different hotel types and their distribution channels will be examined, and hotel performance measures, financial reports will be scrutinized. Specific sales and marketing techniques will be introduced and applied to market segments and booking channels. Ethics in the Global Distribution System and the Internet will be discussed. There will be a heavy emphasis on hospitality sales, marketing, and revenue management techniques in the class material. Case studies, presentations and discussions of today’s hospitality trends will make up most of the itinerary of the seminars.
MAN 669 Management Skills
Effective skills in interpersonal communication are essential for the successful working career.The ability to be in command of one’s own life, to relate well to other people and to be able to lead others in a positive direction is a valuable commodity in the changing time in which we live.The pace of living is fast and the need for adapting to change is more important than ever before. The measure of one’s success depends largely on their dealings with other people and their ability to adapt to changing environment. This course is designed to provide an introduction to interpersonal skills theories and help students to identify ways of applying these to their own work life.
The course is intended to introduce theories and practices of different areas and functions that are necessary to become a successful manager. The subject covers important issues of management, such as self-awareness, team-building, stress management, crisis management, conflict handling, negotiation strategies and tactics, communication and persuasion skills and managerial decision making, including creative techniques. The major aim is not only to teach the relevant theoretical background of the above issues but to practice how they can be applied in organizations, in real life situations. Hence the frame of reference is the organization with its complexities and varieties of individuals and subsystems.
MAN 672 Global Business Strategy
The purpose of Global Business Strategy course is for the students to change the perspective from a traditional home-base view to an international, even global frame- work. Here we will deal with the strategy of developing your business on an international scale either with just a sales and marketing strategy for products and services on the on hand or a total transformation of a company into a global player with a different functional headquarters in different continents. both examples are the extreme end of a spectrum and the usual solution is in between. We will not focus only on the international sales and marketing as our business only. Contrary we will have an extensive look into transforming people, production, and processes into an internationalized company operating in different continents across very different market cultures. Some parts of the course will relate to important concepts and information, while others involve skills-building. Therefore intercultural communication, change management, decision making and ethical implications will become part of the course. The center of attention is the total enterprise–-the industry and competitive environment in which it operates, its long-term direction and strategy, its resources and competitive capabilities, and its prospects for success. We will introduce the St.Gall management model of holistic and cross-functional integrating management.
MAN 781 Organization Behavior and Design
This course is intended to introduce theories and practices of different areas and functions that are necessary for becoming a successful manager. The subject covers 3 levels of the study of Organizational Behavior: first the individual level, secondly the group level and finally the level of the whole organization. Important issues of management will be discussed, such as motivation, leadership, group processes, decision-making, conflict-handling, organizational structure and design, corporate culture, etc. The major aim of the subject is not only to teach the relevant theoretical background of the above issues, but to focus on their interrelatedness, and discuss how this knowledge can be applied in organizations.
INT HRM – International Human Resource Management
This course is an introductory course to Master level students, who plan to work as managers in multinational environment in the future. On completion of this subject, students should have an understanding of the main systems of HRM and current issues of international human resources management; have an understanding of human aspects of companies operating in a multinational environment; learn some practical aspects of managing expatriates’ life.
MAR 370 Marketing
The course is designed to provide students with an understanding of the strategic principles and the role of marketing within the modern corporation. The focus will be on analyzing and integrating elements of the marketing program and developing marketing decisions. It introduces the major concepts of marketing and the role of marketing in the 21st century through a managerial orientation and analytical approach.The course is a combination of lectures and seminars which highlight and discuss some important concepts from the text but cannot cover all the parts of the chapter you are expected to know. The lectures will tend to expand upon the chapter material presenting new perspectives and real-world illustrations.
MAR 523 Services Marketing
The service sector of the world economy is huge and still growing. Many services have always been present to some degree, but the complexity and diversity of services have increased dramatically over the past 50 years. In economic terms, the service sector now accounts for about 58% of the gross national product of the world, while in 1980 it was only 20 %. All of the developed economies now have large service sectors and many service firms operate internationally.
This course will highlight the fundamental differences between goods and services focusing on the managerial implications. An overview will be provided on service operations including service related issues on innovation, communication, pricing, physical environment and managing people. A strong emphasis is placed on e-business applications.
MAR 572 Advertising Management
This course focuses on advertising management rather than on principles. The main emphasis is placed on the advertising decision-maker and not on the agency. The course is designed to help the student to achieve an understanding of advertising as part of an overall marketing strategy and as part of the overall communication mix; to understand the basic elements of advertising decision-making, their underlying conceptual structure and theoretical basis; and to provide knowledge and a framework with which to make more effective advertising decisions. Prerequisite: An advanced marketing course or approval of the instructor.
INT MAR International Marketing
This course addresses global issues and describes concepts relevant to all international marketers. An environmental/cultural approach to international marketing will be in the focus of the course. The course is designed to provide students with an understanding of different cultures and the role of cultural differences in international marketing practices. It helps students appreciate the issues, problems, and challenges inherent in cultural differences and their effects on international marketing strategies.
The objective of the course is to make students understand how the elements of the macro-environment influence the companies’ marketing activities abroad. One of the main objectives is to understand the key characteristics of various country markets and how to develop marketing plans in diverse environments. Throughout the course, a variety of country markets in various regions of the world will be discussed and a variety of different types of products and services will be addressed.
*Students can select EITHER Cross-Cultural Communication and Marketing OR International Marketing.
CRO CUL Cross-Cultural Communication and Marketing
In the first part of the semester (until the midterm) the focus of the course will be on discussing cultures, different theories of culture, country images, stereotypes and on analyzing specific countries from different points of view. Participants coming from various countries will introduce their own culture throughout the semester.
In the second part of the semester – based on the concepts learned in the first part – students will practice how to use this knowledge in evaluating companies’ international marketing activities and formulating intercultural marketing strategies.
*Students can select EITHER Cross-Cultural Communication and Marketing OR International Marketing.
OPR 212 Decision Techniques
Dealing with individual and organizational decision-making issues, this course addresses the practical aspects of decision making. It provides a multidisciplinary approach to the various organizational contexts where managers work. Problem structuring, modeling, decision making and its techniques will be considered, with specific emphasis on their practical aspects. The course will emphasize less the quantitative methods, instead explores the rational, emotional and group dynamic background.
The course will examine how decision theory, originally developed as a theory for individual decision-making, can be applied to group and organizational decision making processes. The implementation difficulties which are part of the decision-making process will be discussed as well. This course is intended for students in the various management disciplines.
OPR 313 Operations Management
This course introduces a series of areas of management concern and the tools and techniques to analyze them and to make good decisions for the firm based on the analysis. The focus of the course is on recognizing the tools that are appropriate for each situation and on mastering the use of the tools for analytical purposes. On completion of the course, the student should be able to identify, isolate, and critically analyze the individual and holistic systems within a business system or entity. He/she would be able to utilize the tools taught to address and modify existing processes, or where appropriate create and design new process flows for efficient operations.
OPR 517 Decision Making Skills
This course consists of two major subjects: 1) decision theory, and 2) decision support systems. Therefore, the course addresses both the theoretical and practical processes and skills of decision-making from the individual to organizational and social levels. It starts with a short historical introduction, which helps in understanding the relationship of decision theory and decision support, followed by a primarily problem-centered approach to the subject, with a number of examples and different applications. It examines issues in personal decision-making, looking at how we can describe the process involved in forming judgments, planning actions and evaluating their consequences, what happens in social decision-making when people have conflicting objectives, and how risk is managed. Techniques for aiding decision-making are explored and ways in which decision support systems may be embedded in the decision-making processes are investigated.
OPR 518 Project Management
The most characteristic feature of an organization is changing. The direction of change is set by the organizational strategy while the means of achieving the strategic objectives are projects and project management. Thus, the long-term success of an organization requires successful projects. Based on these considerations, the course encompasses scope definition; stakeholder management; time, resources and cost assessment; risk assessment; project organizations; project control; project termination; project implementation strategy; pre-qualification and bid ranking; project management methodologies. The primary aim of the course is to develop knowledge, skill, and attitude regarding the above-mentioned PM toolkit and dealing with projects.
HIS 368 Communism in East-Central Europe After World War II
This course is designed to examine the rise and fall of Soviet domination in the countries of East-Central Europe after 1945. The primary focus will be on Hungary and we will investigate the Sovietization of the country, the Stalinist political and social system, the phase of state socialism, everyday life during communism and the period of the transition to democracy. We will also analyze the communist dictatorships and the 1989-1990 revolutions in other countries of the region, such as East-Germany, Czechoslovakia, Poland, Romania, and Yugoslavia. During the semester the students will have an opportunity to watch a documentary film and a feature film connected with the course’s topic, and if time allows, we will visit the House of Terror Museum.
LAW 465 International Business Law
The course is aiming at teaching the international legal frameworks of international business. It starts with an introduction to international business, international law, and the world’s legal systems. It deals with the methods how to resolve international commercial disputes. Sales contracts and excuses for non-performance, the documentary sale and Terms of Trade, bank collections, trade finance and Letter of Credit are discussed in detail. The influence of international organizations as the World Trade Organization, laws governing access to foreign markets are followed by a more detailed review of the characteristic, function, and structure of the European Union and the regulation of competition and subsidy in the common market. Finally, licensing agreements and the protection of intellectual property rights and issues of foreign direct investment are dealt with. Prerequisite: international economics.
SOC 457 Global Social Change and Global Inequalities
The course analyses key social processes (economic growth, economic inequalities, population and family change, migration, economic integration). It relates them to key social and institutional change for the last 60 years. It reflects on key theories and general interpretations of these changes from the perspective of current globalization. It provides an introduction to the interrelated topics of the development of modernity, capitalism, state socialism, global inequality, poverty, and other emerging global social problems especially in a comparative context. Students will learn about and will use global databanks. This course is a “must” for everybody who, as future international relations expert, sociologist, historian, economist, businessman, political, or administrative person would like to develop a broad interpretative perspective on processes of social change and social structures in our global society.
ACC 191 Elements of Accounting
During the course, basic accounting issues will be studied. This includes foundations, techniques (double-entry) and basic items of the financial statements such as: inventories, property, plant and equipment, receivables – payables, corrections, revenue recognition, etc. Some basic but more complex accounting issues will also be included (provisions, events after the balance sheet date, etc.) Although the course is not designed to explain a specific set of accounting regulation, the specific Hungarian rules will be discussed in brief.
NOTE: Places are limited
ACC 314 Managerial Accounting
This course is designed to develop knowledge and understanding of principles and concepts relating to managerial accounting and explain how to use the available techniques. During the course basic cost and managerial accounting issues will be studied. This includes costing methods, short-term decision making, pricing methods and budgeting. All problems will be studied in using the case-based learning. After completing this course you will…
- understand the underlying concepts and principles of managerial and cost accounting and be able to utilize them;
- be able to use the costing methods as a tool;
- be able to prepare basic reports for the managers;
- be able to support decision making.Prerequisite: Elements of Accounting or equivalent.
BUS 276 Business Economics
Although firms differ in their size, corporate structure, strategic thinking, managerial behavior, etc., those trying to prosper in a market environment show quite a lot of similarities. Upon successful completion of this course, students will be able to identify trends affecting business, understand world economic systems and how they interact with and affect business, learn the different forms of business, understand what is needed to start a small business or to own a franchise and the importance of entrepreneurship in business. The role of ethics, cultural sensitivity, and social responsibility in business will be emphasized. Students will receive an introduction into marketing in the areas of marketing research, product development and pricing, distribution, and promotion, and learn the fundamentals of management including leadership styles and skills, planning, organizing, controlling, directing, evaluating, and motivating. Human resources management and the effect of current technology on management will also be presented.
NOTE: Places are limited
BUS 489 Business Communication
This course will define the key interpersonal skills – all of which are directly related to communication. We will cover the following issues in an interactive way: Self-concept; The process of communication; Communication competence; Elements of human perception; Learning and memory; Role of emotion in communication; Improving listening skills; Self-disclosure; Communication methods (written oral, non-verbal); Types of nonverbal communication; Supportive and defensive communication climates; Intercultural and gender differences in communication; Managing interpersonal conflicts; Role of communication in problem solving, creativity, negotiating and managing conflict; Team work; Gathering and analyzing information; Public speaking, influencing, persuasion.
BUS 500 Global Anti-Corruption Business and Governance Strategies
This course will begin with an overview of corruption, its various forms, and types, as it applies to the business world globally and regionally. It will move on to define the problems associated with tackling these types and the continuing need for governmental participation and development on a global scale in order to address and empower against corruption and corrupt practices. The course will consider what corrupt practices are common globally, as well as distinct problems and issues associated with the EU’s strategy and contribution, in addition to the roles of the international community in terms of organizations such as multilateral agencies and donors. Political efforts by way of improving public administration transparency and accountability will be considered and the course will conclude with consideration of the obstacles to reform and the anticipated future strategies to maximize potential impact in governance and business practices.
BUS 627 – Business Valuation
Knowing what an asset is worth and what determines that value is a pre-requisite for intelligent decision making – in choosing investments for a portfolio, in deciding on the appropriate price to pay or receive in a takeover and in making investment, financing and dividend choices when running a business. The premise of this course is that we can make reasonable estimates of value for most assets and that the same fundamental principles determine the values of all types of assets, real as well as financial.
This course harnesses the knowledge that students previously gained in the field of accounting and corporate finance by presenting the practical application of these principles and concepts in business performance analysis and valuation. Students will gain an insight into the various valuation techniques used by both business consultants and investment bankers as well as understand how the various elements in these models are derived, and equally, how our inherent bias and preconceptions do cloud the valuation process. This course also draws upon illustrations faced by a range of real-world companies across a broad spectrum of industries under different circumstances (start-up firms, private firms, inflation, non-perfect capital markets, inadequate financial data, cross-border valuations) so that students can grasp the full complexities that underlie each valuation process.
*This course is available to finance majors only.
ECO 238 International Economics
This course provides a comprehensive introduction to the conceptual, theoretical and methodological fundamentals of international economics. Typical subjects covered are those of international trade and finance, foreign direct investment, cross-border lending, factor markets, decisions on new products based on global markets. Emphasis will be put on trade. Students should be able to understand global economic developments and to evaluate proposals for changing economic policies. The course combines rigorous economic analysis with attention to issues of economic policy alive and important today.NOTE: Places are limited
TUO WOR – Tourism and World Economy
The goal of this course is to provide comprehensive theoretical and practical knowledge on the tourism and the travel business, including hospitality, and to give the students extensive information on various components, systems and impacts of tourism. The course is designed to provide for participants to respond to a dynamic and fast-changing industry. This module allows participants to appreciate the role of tourism in a global context and to appreciate the changing role of Europe in such contexts.
FIN 651 Corporate Financing Policy
This course will present a general and economic framework for analyzing the effects of financing decisions on corporate value. It combines elements of finance theory with contextual application of corporate financing in the European financial market. Students will gain an insight into the spectrum of capital acquisition instruments available in well-functioning capital markets and develop an appreciation of the theory of capital structure and its implications for both perfect and imperfect markets. The course will also discuss the relationship between financing and investment decisions and look into the latest research developments and issues pertaining to financing decisions, corporate control and the value of the firm. Prerequisite: FIN 551 Investment Analysis or its equivalent. Students are also expected to possess a good knowledge of investment theory (the notion of present value, discounting methods, valuation of securities, Capital Asset Pricing Model, capital budgeting). A financial calculator may be required for this course.
*This course is available to finance majors only.
FIN 754 Multinational Financial Management
This course provides an introduction to international financial markets and to the management of the special risks arising from international transactions. Topics include the environment of international financial management, foreign exchange and derivatives markets, foreign exchange risk management and foreign investment analysis. The basic thrust of this course is to provide a conceptual framework within which the essential financial decisions of the multinational firm can be analyzed. The approach is to treat international financial management as a natural and logical extension of the principles learned in the foundations course in financial management. Analytical techniques developed help to translate the often-vague rules of thumb used by international financial executives into specific decision criteria. Examples will show students the value of examining decision problems with the aid of a solid theoretical foundation.
*This course is available to finance majors only.
COM 453 Effective E-Business Management
The course provides an introduction to the theory and practice of e-business. Types, business models, and operations of e-business applications will be demonstrated.
On successful completion of this module, students should be able to:
- Appreciate the importance of e-business in the modern economy
- Describe the history and principles behind e-commerce infrastructure
- Explain the role of technology and information systems in an e-business enterprise.
- Define the main ideas behind e-commerce and discuss the importance of website design and maintenance
- Consider the roles of various stakeholders in the e-commerce process
- Analyze business processes with the intent to gain competitive advantage
- Apply principles and key methods used in defining customer requirements
- Construct business models to analyze business plans
- Explain sound user interface design guidelines and system usability
- Utilize techniques and tools of payment systems
- Explain the role of different types of information system vulnerabilities, security and data protection measures
- Understand the structure and functionality of essential online marketing technologies.
COM 485 Web Development
This course gives a comprehensive view of the client-side web development including the optimization of the webpages for the different browsers, resolutions and search engines. The students will learn HTML coding, webpage layouts and technique of using CSS. The course gives an introduction to use the main web developer tools, including Adobe Dreamweaver CS5, FirstPage 2006 and Adobe Photoshop CS4.
COM 512 Managing Enterprise Resource Planning with SAP R/3
The course aims at giving a general overview of business information systems with special respect to enterprise resource planning software and the field of their applications. A basic overview is given of the structure of the leading ERP software SAP, regarding it functionality and features. The core modules of SAP – accounting and controlling – are detailed further in depth. As a part of the course, students learn how to perform most basic and some advanced accounting and controlling transaction in the system. Special emphasis is given to understand and use the reporting possibilities that SAP uniquely offers, how to find relevant information in the system and analyze them with the drill-down function of SAP. In the end, the course offers examples of the advantages of integration, as well advanced techniques in integrated ERP systems such as workflow. All functions will be presented via a sample company called IDES which is specially designed by SAP Germany AG for educational purposes. The main goal is not teaching the usage of the software, but demonstrating real-life scenarios and their solution with integrated information and resource planning system.
COM 535 Business Intelligence
This course provides a comprehensive overview of the field of business intelligence. Topics such as data warehousing, business analytics, business performance management systems, data, text and web mining will be covered. The course has three major objectives: a) to highlight the theoretical background of business intelligence; b) to demonstrate students the tools necessary for understanding the features of business intelligence; c) to offer practical experiences about the application of different business intelligence systems.
MAN 488 – Introduction to International Business
This course presents an introduction into the international world of business and the impact and consequences of globalization and competition on the firm. The student will gain an understanding of the theories, foundations, and institutions governing the recent and current expansion of international trade and investments, and develop insights into the ever-changing business environment. The student will study how firms adapt to their environment and simultaneously deal with increased competition, new markets and opportunities, technology and the growth and influx of specialized services, and changing customer tastes.NOTE: Places are limited
MAN 686 Comparative, Cross-Cultural Management
This course is designed to deepen knowledge and skills in cross-cultural and intercultural management and communication. The focus of the course is on the relationship between cultural context and interpersonal behavior and actions. Topics include views of culture; traditional and alternative approaches to research on culture; coping with challenges in a multi-cultural environment; working internationally. Upon completion of this course, students will have developed an understanding of the cross-cultural and international aspects of management; improved awareness of their own and others’ culture; strengthened their intercultural communication skills and learned how to apply specific management tasks, like negotiation in a foreign setting; and developed critical thinking by consciously interpreting and employing findings of traditional and alternative cross-cultural and international studies.
MAN 771 Change Management
The past two decades have seen companies dealing with an ever-changing business environment. New technologies, products, competitors, markets, and services are only some of the factors requiring the firms to re-examine their traditional mode of operations, and in many cases the foundations of its existence. Within the company, the firm is also facing internal pressures to change in the areas of strategy, human resources relationships, innovation, and creativity. This course dwells upon the change issues facing firms, and the difficulties of devising and implementing successful solutions. During the course, the student will understand the various theories and dimensions of management and employee involvement in the change process, analyze situations and develop the skills and utilize the tools to implement change effectively within a clear framework of approaches.
The course is interactive, requiring students to participate in individual and groups in analyzing real-world cases, and using the tools and techniques learned to develop practical and workable solutions.
MUL ENT Managing the Multinational Enterprise
Increasingly, firms are required to compete in multiple foreign markets at both the product and supply-chain levels. Understanding the challenges associated with the global business activity, and developing skills in these areas, have become essential requirements. The Managing of Multinational Enterprise course is designed to provide students with the skills, knowledge, and sensitivity required to work within a global environment. The course addresses issues in the strategy, organization and management of companies operating in the global market.
Case studies used in this course will help students develop their analytical and decision-making skills and also highlight the reality of environmental uncertainties influencing decision making in the global context. Cases also seek to develop students’ capacity to identify issues, to reason carefully through various options and improve their ability to manage the organizational process by which decisions get formed and executed. In addition to case analyses students will also read and discuss additional articles on strategic issues relevant to operating in a global context. Thus, students will develop both, historical and current, and theoretical and practical, perspectives on operating in a global context.
MAR 526 Consumer Behavior: Millennials and Generation Z
According to Goldman Sachs, millennials were born between the years 1980 and 2000. In the U.S, millennials are now the biggest generation in its history, even bigger than the Baby Boomers. Generation Z (Gen Z) is defined as those born between 2000 onwards. It is estimated that the size of the Gen Z population in India is an incredible 356 million people. In the U.S. by 2020, Gen Z will account for almost 40% of consumers and will soon overtake millennials as the largest generation. While millennials and Gen Z share some similarities, they are also noticeable differences. Since technology is now evolving more rapidly than ever, both millennials and Gen Z are not only being affected by technology, their behavior is actually shaping its future. This course will provide a deep dive into the consumer behavior of both millennials and Gen Z and explore how effectively brands utilize messaging and emerging technologies to grab the attention of those who have short attention spans.
MAR 649 Online and Digital Marketing
Digital marketing is an exciting area of marketing practice. This course will cover the what, why, where, to whom and how of major current online and digital marketing approaches. The course will cover the different areas of marketing, and so include the marketing mix elements from consumer behavior, digital products, technical aspects, innovation acceptance, online pricing, online distribution, online and digital communication.
Students will focus on selected specific areas of online presence, content creation, and communication interactions as search engine marketing, social media channels and participation in audience interactions. In addition to those specific topics, three key messages are woven throughout the course. First, establish habits for keeping up to date on emerging digital technologies relevant to business and to marketing. Second, rise to the challenge of developing a strategy to guide tactics. Third, showing the new content creator role of today’s marketers.
ART 300 - Budapest in the Twentieth Century: Historical Layers and Cultural Practice
The aim of the course is to present how the recent history of Hungary is reflected in literature, film and visual arts. The course if offering an overview of the twentieth-century history of Hungary, as well as an outline of how art is reflecting on key historical events. During the course students are going to look for traces of history in the urban spaces of Budapest, students will visit important locations and intriguing institutions. The course will touch upon the establishment of the “modern” Budapest at the turn of the century, the effects of the Trianon Treaty, Jewish Emancipation, the Second World War and the Holocaust, the Communist and State Socialist Era, the 1956 Revolution, and the Regime Change in 1989. We will also discuss issues contemporary works of art raise, and their critical societal visions. We will discuss the state of gender inclusion and feminism in Hungary, as well as the present anomalies of the inclusion of the Roma and of sexual minorities. The course aims to achieve its goals through the implementation of an intermedial and interdisciplinary view – that is, we are going to read literary texts, watch movies, visit art collections, meet artists, directors, and curators. Home assignments will require short explorative reseach; the mid- and end-term exams will consist of creative tasks as well as of theoretical questions.
FIN 441 Essentials of Investing
This course will provide students with an insight into money and capital markets as well as the instruments traded in these markets. It will also provide students with a rigorous grounding in the methods and tools of investment analysis used by financial analysts as well as introduce the techniques of portfolio selection and management. This course also aims to hone students’ skills in conducting a sophisticated assessment of the current issues and debates covered by both popular media and the more specialized finance journals.
ECO 131 - Microeconomics
The course is designed to give students the most effective approach to the learning of microeconomic tools and concepts using an accessible, integrated structure. Students will be introduced to consumer, production and cost theories, forms of competition, such as perfect and imperfect, market power, strategic behavior and special topics such as risk, externalities, and public goods.
MAN 576 - Innovation Management
The course is designed to introduce students to the main theories and concepts of innovation and provides a basic understanding of how innovative activities are managed. Among other things, it deals with the concepts of open innovation, disruptive innovation, social innovation and “frugal” innovation.
BUS 444 Digital Disruption
This is an intensive course for students who want to better understand what digital disruption is and how it is affecting all of our lives in an accelerating and profound way. It is an astonishing fact that 90% of the world’s data has been created in the past few years. Data, along with other key enabling factors such as algorithms, networks, cloud computing, and exponential hardware growth, have created the conditions for a “Cambrian” like explosion never seen before in the history of mankind. We are truly living in extraordinary times.
BUS 400 Family Business
Family businesses are the prevalent form of business organizations, 80% of enterprises in Europe are family-owned taking account of more than 70% of the overall employment. Family-owned companies do not only include small and medium enterprises, but also large, international, multi-generational corporations: a total of 37% of Fortune 500 companies are family-controlled.
At some point in one’s professional career, everyone will be related to a family business – either as a junior staff member, as a manager, as an owner, or as an external stakeholder, a business consultant, an investment advisor, or as an account manager having family businesses in the clientele. Understanding their unique resources and challenges can prepare one to work with business enterprises of this kind.
This course aims at supporting this preparation by introducing the field of family business studies.
PE2 NCK Foundations of Psychology
Why are some people more reliable than others? Is intelligence heritable? Does violence on TV make children more aggressive? Why do some people believe in superstitions? Why do we remember some events in our life but forget others? Can media messages change people’s attitudes to smoking? What makes somebody practice the banjo for six hours a day? Why do some people report having been abducted by space aliens?
Psychology studies the processes taking place in the human mind and the factors that determine how people behave. As the science of mind and behavior, psychology has found answers to manyquestions like the ones above and produced new questions still open to inquiry. This course is an introduction to psychological science providing students with an overview of the key topics in contemporary research. The lectures cover the following major areas of psychology: (1) cognitive psychology, (2) developmental psychology, (3) social psychology, (4) personality and intelligence, (5)psychopathology and (6) consciousness.
MAR 544 International Retailing Management
This course aims to provide a comprehensive review of the most important strategic and operative issues today’s retailers are facing within an international environment. Furthermore, the course aims to introduce international issues of retailing and enhance analytical skills using cases and examples of today’s largest retailers.
FIN 333 Personal Finance & Wealth Management
This course takes on a hands-on, practical approach to help students become better managers of their own money and time, by making informed choices related to spending, saving, borrowing and investing. It will introduce students to the steps of the financial planning and decision-making process and offer tools to help identify and evaluate choices as well as understand the consequences of their decisions.
MEDIA1 Press Photography, Documentary, and Campaign Fimmaking
This course takes on a hands-on, practical approach to help students to better understand
visual language, to be able to distinguish between quality photographs from random shots. In a
world full of visual images that surround us and communicates with it is not only useful but also
necessary to understand their nature. This course will introduce students to the anatomy of
photo- and video camera. Helps to develop a story and how to tell it visually. Finally, to
experience the magic and creative force of editing.
NK4 NBA Regional Studies
The aim of the course is to portray the non-European Regions from a complex perspective. The main idea behind the course is to analyze the main regions of the World from a political and economic perspective. The aim of the course is to enlarge our knowledge on the non-European world territories using the interdisciplinary tools of IR. It is a continuation of the Comparative History of Civilizations from a more contemporary perspective. The course leader invited experts on the different Areas. We focus on mainly foreign policy issues using a comprehensive approach and focusing on mainly the post-1989 developments of world regions.
SO3 NCK Social and Democratic Problems
The aim of the course is to make students acquainted with some social problems especially widespread or discussed in Hungary. Out of obtaining theoretical and statistical knowledge on different problems, students will visit also some institution where different social problems are treated or managed.
OPR 312 Sustainable Procurement and Logistics
Themaintopicsoftheclassarebasedonsustainabilitytheoryandthethreefundamental aspects of supply chain management.
(1)Sustainability theory and indicators (2)Sustainable product and process design (3) Sustainable procurement basics (4) Ecolabels and sustainability criteria (5) Green logistics and transportation (6) Reverse logistics (7) Product end-of-lifecycle management (8) Life cycle costs and the financial side of sustainability programs (9) Emerging trends.
MAN 588 International Hospitality Management
This course will provide an overview of the evolution, the current makeup and size of the hospitality industry. Hospitality trends, globalization, product segmentation, and branding will be analyzed. The different hotel types and their distribution channels will be examined. Hotel performance measures and financial reports will be discussed. Specific sales and marketing techniques will be introduced and applied to market segments and booking channels. Ethics in the Global Distribution System and the positioning of hotels on the Internet will be discussed. There will be a heavy emphasis on hospitality sales, marketing, and revenue management techniques in the class material. Case studies, presentations, and discussions of today's hospitality trends will make up most of the itinerary of the seminars. Career opportunities will be discussed. Site visits will ensure practical application of classroom learnings.
ART 300 Budapest in the Twentieth Century: Historical Layers and Cultural Practice
The aim of the course is to present how the recent history of Hungary is reflected in literature, film and visual arts. The course is offering an overview of the twentieth-century history of Hungary, as well as an outline of how art is reflecting on key historical events. During the course, the class is going to look for traces of history in the urban spaces of Budapest and will visit important locations and intriguing institutions. The course will touch upon the establishment of the “modern” Budapest at the turn of the century, the effects of the Trianon Treaty, Jewish Emancipation, the Second World War and the Holocaust, the Communist and State Socialist Era, the 1956 Revolution, and the Regime Change in1989. Students will also discuss issues contemporary works of art raise, and their critical societal visions. The class will discuss the state of gender inclusion and feminism in Hungary, as well as the present anomalies of the inclusion of the Roma and of sexual minorities. The course aims to achieve its goals through the implementationofanintermedialandinterdisciplinaryview–thatis, the class is going to read literary texts, watch movies, visit art collections, meet artists, directors and curators. Home assignments will require short explorative reseach; the mid- and end-term exams will consist of creative tasks as well as of theoretical questions.
BUS 310 Entrepreneurship
Course description currently unavailable.
BUS 444 Digital Disruption
The course clarifies diverse (technological, economic, social, environmental) aspects of the digitalization induced disruption(s). It embraces various, often controversial tendencies connected to new aspects that accelerating digitalization generates – such as improved and potentially empowering access to internet enabled information and knowledge, on the one hand, and the growing impact of manipulative pressures like explosion of fake news and increasing echo chamber impacts created by intense usage of social media, on the other.
The course attempts to shed light on growing importance of data access and the contradicting consequences of big data analysis in personal (personal profiling vs. improved health prevention potential) as well as in business context (transformation of marketing, financial services, healthcare and health insurance).
The qualitative shift in digitalization tendencies connected to Artificial Intelligence, machine learning, robotization, complex automation, are often described by technology optimists as providers of solution for any challenges, while the same tendencies frequently are depicted as sources of social disempowerment. The concept of enactment (Orlikowski 1992, 2000) proposes a practical tool enabling to better understand the dynamic interplay among technology development processes and broader socio-economic tendencies facilitating to overcome dehumanized misperception(s) of technology and its disruptive effects and “nature”.
MAR 650 Public Relations
The primary purpose of the course is to introduce the theoretical basis of PR to the students
within the framework of marketing communication. The secondary aim of the course is to
provide a practical basis for students by introducing practitioners, decision-makers, industry
experts and renowned researchers via guest lectures and case studies.
MAR 557 Brand Management
The main objective of the course is to get students familiar with the concepts of branding as part of the overall marketing strategy, to understand the basic elements of brand creation, its underlying conceptual structure, and theoretical base, to improve communication skills and team spirit by analyzing, writing and presenting group work, solving cases. More and more firms have come to the realization that one of the most valuable assets they have is the brand name associated with their products or services. Despite this realization, the task of assessing the value of something of intangible (like brand equity) and devising ways of managing it successfully is difficult.
NK4 NBK Security Studies
This course is a basic introduction to the field of security studies. It will examine contemporary issues in conflict and security studies and current major issues within the European and the Transatlantic security architecture (NATO, the Common Foreign and Security Policy of the EU), and global security issues (role of the UN Security Council, the emerging Responsibility to Protect doctrine in human security, the emergence of the so-called “new” security agenda) and surveys national security policies in Europe since the end of the Cold War. The course will also examine the proliferation of weapons of mass destruction (nuclear weapons, chemical and biological weapons) and international non-proliferation and arms control regimes. The course covers a wide variety of topics to facilitate understanding of the global and regional security issues like current energy security developments and vulnerabilities related to EU, terrorism and counter-terrorism.