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Experience the world from anywhere in the world with API’s virtual programs. Tackle global challenges, study a new language with native speakers, give your resume a global edge, and more! Want to go abroad and go virtual? You can mix and match your programs to do both at the same time.
Experience the freedom of choice and flexibility. Explore our virtual programs and customize it to your schedule!
Study Abroad + Options
Students who choose to study abroad in Florence with API at Lorenzo de’ Medici – The Italian International Institute (LdM) – Florence may elect to take 1 or 2 courses per four-week term; alternatively, they may elect to pursue a 6-credit workshop course.
2 courses: $5,830
2 courses: $11,680
The prices listed below are for 1 course per session. Students who are interested in taking 2 courses per session will incur an additional fee of $1,350 per course, per session.
API students participate in several excursions per session designed to help familiarize them with areas of their host city, country, and surrounding region. The following is a listing of all excursions for API Florence programs. All excursions are subject to change.
The Cinque Terre, five villages hidden in little coastal inlets and clinging to the rocks overhanging the sea, are located near of the Ligure Riviera. Monterosso, Vernazza, Corniglia, Manarola, and Riomaggiore form the heart of the National Park, proclaimed a monument to the heritage of mankind by UNESCO.
Venice is one of the most well-known and romantic cities in the world. Famous for the canals and beautiful Piazza San Marco, the city welcomes visitors and scholars to explore its winding streets, walk the numerous bridges connecting section to section, and to soak up the magic of this city on the water. From the 13th to the 17th centuries, Venice was one of the most important cities in Europe. Its strategic location made Venice an important center of trade between the East and the West, and art and culture blossomed as well, leaving a legacy of amazing artistic and architectural treasures to discover throughout the winding streets and canals. During this trip, students will also visit the Venetian islands of Murano and Burano.
Verona was home to most famous lovers in history: Romeo and Juliet (visitors can still find their famous balcony here). Today’s Verona has much more to offer than just references to Shakespeare, including the Roman Amphitheater (which is still used today for operas), the market at Piazza delle Erbe (once the Roman forum), and the medieval streets by the Adige river. Lake Garda is the biggest of the pre-Alpine lakes and the largest in Italy. The beauty of the countryside, the Mediterranean vegetation (vineyards, olive groves and citrus orchards), and its mild climate make Lake Garda one of the most thriving health and tourist centers in the country. One can find remnants of many different historical periods in the cities and villages around the lake, such as Roman ruins, medieval churches and beautiful liberty villas.
With an almost uninterrupted history as an important center of power for more than two millennia, Rome is as close to eternal as it gets. The “Eternal City” was once the administrative center of the mighty Roman Empire, governing a vast region that stretched all the way from Britain to Mesopotamia. Today, it remains the seat of the Italian government and the world’s biggest open air museum.
Pompeii is one of the most significant proofs of Roman civilization and provides outstanding information on the art, customs, trades and everyday life of the past. The city was badly damaged by an earthquake in 63 AD and was completely demolished in 79 AD by the eruption of Mount Vesuvius. Life came to a permanent standstill in what had been one of the most active and splendid Roman centers. Although this tragic event ended the lives of 20,000 Pompeian residents, the ash that buried the town served as a sort of mummification for the entire city. The eruption thus captured a moment in time.
Sorrento is a resort town set atop rocky, picturesque cliffs along the Amalfi Coast. South of Sorrento, the Amalfi Coast is dotted with numerous beach towns that offer great shopping and dining, as well as breathtaking views of the sea.
One of the beautiful islands off the coast of Sorrento in the Gulf of Naples, Capri is a top tourist destination. Famous for its limestone crags and the Blue Grotto, students will enjoy the laid-back, serene nature of this exotic retreat.
To explore the wonders the Tuscany region has to offer is a relaxing and incomparable experience. The area features many hilltop towns, famous for the production of wine and olive oil. Thanks to ancient volcanic activity, natural hot springs are plentiful in the region. Of course, no visit to this region would be complete without a stop in one of these towns: Siena, San Gimignano, Pienza, Cortona, Arezzo, or Montepulciano.
TOTAL CREDITS - 3-6 credits per session (up to 12 total)
LdM offers a variety of studio workshops during the summer. These workshops provide students with the opportunity to work on-location and involve field work as well as theoretical lectures. The workshops are 4 weeks in duration and are worth 6 U.S. semester credits. Each workshop, based in Florence, focuses on a particular discipline and includes one week of field study. Workshop participants may not be able to attend all API excursions due to required course travel. Students are not reimbursed for any missed API excursions. Workshops are listed in the summer course offerings section along with the other course information.
LDM PROFESSIONAL DEVELOPMENT OPPORTUNITIES
The LdM Professional Opportunities Program offers students a non-credit experiential learning experience. It is similar to an internship, but it requires less time and is based on the completion of one single project. Students are given the opportunity to collaborate with both the LdM Institute and local Florentine businesses, organizations, and associations, and upon successful completion of the project, students receive a certificate of participation. The Professional Opportunities Project gives students the opportunity to add international work experience to their resume/curriculum vitae. The Professional Opportunities offered for each semester are generally announced at the beginning of the term after the students have arrived, and the professional opportunities offered differ from term to term.
Opportunities may include:
Students receive transcripts from U.S.-accredited Marist College for courses taken at LdM. Marist College is a four-year, fully accredited U.S. college in Poughkeepsie, New York.
Lauren Daniels will be your Program Manager for this location and will prepare you to go abroad with us!
Email - [email protected]
Federica Guerrieri is our Italy Regional Director and a resource for you on-site.
Monica will be one of our Resident Directors in Florence and a resource for you while you are in Italy!
Ellen Oyasaeter will be one of your Resident Directors in Florence and a resource for you on-site.
Valentina will be one of your Resident Directors in Florence and a resource for you while living in Italy with us!
Be sure to check for any course additions, cancellations, or closures, and remember to pay close attention to prerequisites and class times in order to avoid conflicts.Not all courses are offered every session. The course selection may vary and no course is guaranteed. Some courses may require additional fees for labs, equipment, etc. These fees are not included in the program cost.
Courses are available at lower- and upper-division levels. In general, 100 level courses are elementary, 200–300 level courses are intermediate, and 400 level courses are advanced. Students who choose intermediate level Italian or higher must complete a placement exam upon arrival to verify their level of proficiency. Students who do not meet proficiency standards are assigned to the appropriate course.
When obtaining pre-approval for course selections, students should refer to the Marist College course codes and titles, as these will appear on the transcript. If you have any questions while looking at the course schedule or filling out your application, please call the API office at (800) 844-4124.
ADDITIONAL PROGRAM INFORMATION
Program selection must be made at the time of application and cannot be changed on-site. Italian language courses are taught at all levels (beginning through advanced) while most other courses are taught in English. The program fee depends on whether a student elects to take 3 or 6 semester credits.
Students complete one or two courses and receive 3-6 credit hours per summer session, generally 3 credits per course. Courses are available at lower- and upper-division levels. In general, 100 level courses are elementary, 200–300 level courses are intermediate, and 400 level courses are advanced. Students who choose above the 101 level of Italian must complete a placement exam upon arrival to verify their level of proficiency.
Not all courses are offered every session. The course selection may vary and no course is guaranteed. Some may require additional fees for labs, equipment, etc. These fees are not included in the program cost. Students should make their course selections from the online listings when completing the program application as course times, descriptions, prerequisites and lab fees are subject to change. API recommends that students obtain pre-approval from their home university for courses that they plan on taking abroad.
STUDIO ART COURSES
Class schedules on the API website indicate that many of the studio art courses include two time blocks; students enrolled in those courses must attend both time blocks.
Placement exams for studio arts courses are mandatory for any student wishing to register for higher level (e.g., non-beginning level) courses. Studio art placement tests are administered during the first week of classes. Students are provided with the exact meeting time during orientation.
COURSE MATERIALS & LAB FEES
Many classes require that students purchase their own books and/or materials. The cost of materials varies depending on the type of course. While students may want to bring some basic, easily transportable materials (such as brushes or pastels) with them, most course materials should be purchased in Italy once classes start. By doing so, students can take the opportunity to speak directly with their instructors to make sure they buy exactly what is required for the course.
Many studio arts, cuisine and wine appreciation courses require a lab fee that is paid by students upon arrival. In addition, several courses from different departments (especially the summer workshops) require that students pay for visits and field trips as noted in the course descriptions (on the website) for such courses.
To choose your courses, click on this link, and select on the campus and term you are interested in.
LdM Course Link
This course analyzes the ancient past of Florence from its origins to the end of the Roman Empire. A few aspects concerning the Barbarian rulers will also be considered. The ancient town of Florentia will be discovered during each lesson through a variety of sources: written texts from ancient and medieval authors, archaeological evidence, past excavations and recent discoveries, artifacts and items housed in local museums as well as objects unearthed in recent years. Emphasis will be placed on the urban pattern by tracing and locating the main temples and sacred spaces, public buildings and private houses. Beyond acquiring a basic chronology and a timeline, students will closely examine selected topics about Roman civilization, art and architecture, lifestyle and customs. To better understand certain themes, a number of visits and field trips are planned, including to the National Archaeological Museum of Florence and little-known archaeological areas.
["Co(ok)quinarius, which takes place also within the fascinating context of the Florentine Central Food Market, explores the main elements of ancient Mediterranean food culture as the forerunner to modern Italian cuisine. Following the guidelines of experimental archaeology students learn to understand, prepare, taste, and evaluate ancient Etruscan, Greek, Roman as well as Near Eastern dishes within their social dimensions and cultural perspective. Starting from the distinction between the consumption and the use of food, students explore Etruscan, Greek, and Roman culinary traditions. Topics include the meanings of food, its social dimensions, the history of specific commodities;","everyday eating habits and etiquette;","rituals and taboos. This knowledge permits the class to accurately understand, recreate, cook, and taste ancient recipes. During interactive lessons students will improve their practical skills, learn how to prepare different recipes, and develop their knowledge of both the theory and practice of food anthropology. The key of the analysis is the Food Sign, a specially-developed tool with two inseparable sides: anthropological meaning and gastronomy. This instrument helps to show that in Antiquity any given dish wasn\u0092t a mere result of a recipe to prepare food in a particular way as part of a meal, but was inevitably linked to sacral and social meanings. Students will be able to recognize and appreciate ancient traditions and to link them to the modern cuisine (when a particular tradition has continued) and interests."]
This course will explore the factors that have led to the development of Florence, its architecture and open spaces. The construction of the city up to the architecture of the 19th century will be studied from the architectural and historical points of view. This course is divided into lectures in class, walking tours, visits, field trips and sketching on site, all fundamental for the understanding of the city. We will draw on the parallel history of the town of Florence to understand the growth of the city, but the main interest will be on the architecture and the way it developed. To better understand the historical development of the city the course will also focus on the history, the artistic productions of the time, the philosophical currents and the powerful families that ruled and determined different architectural choices.
This course is a survey of the visual arts in Western Europe, from ancient Greece to the Early Renaissance. Throughout this course students encounter the principal monuments, artists and themes in painting, sculpture and architecture, and discover the changes in styles and taste in this period. The course explores the historical, philosophical and cultural contexts essential to understanding the visual arts and the impact they have had through the ages. Great importance is given to the interpretation of subjects and symbols, to the different techniques and styles used by artists, and to the role of public and private patrons. On-site teaching provides the incomparable experience of studying important works of art and architecture first-hand. The material is approached as an introduction to the discipline of art history, with the aim of fostering appreciation and the desire to further investigate this field.
This course explores the business and marketing of wine, with special focus on U.S. markets. Wine trade and consumption in the U.S. have consistently increased in recent years. If until the early 1990s wine consumption was concentrated in a few major states, today wine is consumed by a large part of the U.S. population. Italian wine, counting for 30% of U.S. wine imports, is a major part of this economic and cultural scenario. In addition, new wine markets have emerged worldwide. This growing interest has strengthened the role of traditional key players in the wine trade such as importers, distributors, wholesalers, retailers, while helping to create new professional figures such as wine writers, wine club managers, and event promoters. In this course students learn skills that help equip them to take on such roles. Given the notable diversity and quality of Italian wines, students examine issues of sourcing, shipment chains and trading channels, and market impact. The course includes business simulations, and students produce a startup or marketing project.
This course explores challenges facing modern corporations in organizing cross border activities. Specifically, it appraises the main economic theories of determinants of international business activities, and it offers a global perspective on long-term change in the world economy and the interaction between countries. Special attention is focused on the dynamics of international trade and investment, including the relationship between trade and economic growth, trade imbalances, and protectionism. The course also looks at the role of economic and political institutions (WTO, IMF, etc.) and examines the main characteristics of the emerging economies, for instance, India and China. Themes include competition, development, exchange rate theory, the international monetary system, ethics, decision-making, and strategic operations in an international environment. Finally, the course examines a variety of alternative perspectives on the origins and processes of globalization.
This course covers the planning and integration of social media into marketing plans and it will explain how to build winning strategies and how to track their effectiveness. This includes learning about fundamental marketing concepts that are relevant to the digital world and acquiring new skills for creating and implementing successful marketing campaigns, online strategies and operations pursued through new media. Students will be introduced to the most popular social media platforms and will learn about the differences between specific media tools and the different purposes of operations pursued through each of them and their proper use to expand business and engage with online customers. In this course, students will be able to build effective digital tactics and gain skills to become social media managers.
We will study the definitions, functions, and evolution of public relations, including the application of PR theory and ways to plan a PR campaign (planning process, issue analysis, research methods and strategies). The different fields in which public relations practitioners operate will be presented through case studies and exercises: media relations, event management, crisis management, corporate identity, internal/external communications, community relations, international PR and marketing support, and effectiveness evaluation. Finally, future perspectives and new technological opportunities will be taken into account, trying to define new boundaries for a discipline too often underrated or misunderstood.
The course, which introduces students to the basic patterns of cross-cultural psychology and communication, proposes an analysis of communication behavior in interpersonal and intercultural, individual and group environments. Along with a study of the influence of culture on identity, viewpoints, and communication, it progressively proposes all the theoretical concepts that are necessary to analyze communication in an interpersonal and intercultural context. Topics include: common communication difficulties, communication roles, and proxemics. Special emphasis is placed on rituals, message patterns, clothing, myths, ideologies, and on the influence of mass media on our cross-cultural representation of reality.
Language of Instruction: English
Recommended US semester credits: 3
This course introduces key concepts and models of international communication. The objective of the course is to master the main communication tools and concepts in an international context.
Recommended US semester credits: 2.5
This course introduces the basic concepts and techniques of statistics. Topics include: the description of data; simple probability; binomial and normal distribution; confidence interval estimation; hypothesis testing; simple regression and chi-squared distribution.
Note: This course in not open to STEM students who should take MAT 280 Statistics for Science Majors.
The objective of this course is to understand the mathematical language of finance. Students will study some basic rules of finance, analysis, and probabilities. The content will cover anything related to gross and compound interests, cash flow, annuities and probabilities with a specific review of basic statistical distribution functions (normal law, Pareto, Poisson).
This course approaches the knowledge and understanding of criminal behavior and its impact upon individuals and society from developmental, cognitive-behavioral, and other psychological perspectives. The basic premise of this course is that multiple variables affect peoples behavior and for this reason this study requires attention to personality factors and how they interact with situational variables. Topics include: criminological theories, biological and psychological models of criminal behavior, crime and mental disorders, human aggression and violence, sexual assault, and criminal homicide. Students will acquire a new framework for interpreting criminal behavior. Students will be familiarized with different perspectives on criminal behavior as well as etiology, risk factors, assessment, and treatment in relation to different criminal behaviors as well as etiology, risk factors, assessment, and treatment in relation to different criminal behaviors. Recent research findings will be incorporated.
Exploration of yoga as a historical religious phenomenon, set of physical practices, and also as an element of modern culture;","includes both lecture and practical components. We will analyze yoga\u0092s roots in ancient India and such texts as the Upanishad and Pantajali\u0092s Yoga Sutras, as well as its popularity and place in contemporary culture. Students will examine yoga as a spiritual, mental, and physical practice;","in other words, as a path to attain spiritual realization and union with the divine, as a quieting and focusing technique, and as a healing and balancing physical exercise. Hence, we will study various breathing (pranayama) and meditation techniques along with ayurveda, an ancient Indian healing system and \u0093science of life.\u0094 Included is an overview of such different forms of yoga such as Hatha, Vinyasa, Ashtanga, Iyengar, Kundalini, Yin, as well as Laughter, Restorative, Bikram and yoga therapies for eating and addictive disorders. Finally, students will explore the interactions between practitioners of yoga and social, political, and environmental activism.
This course offers a general though comprehensive introduction and overview of the 14-century lasting civilization of Ancient Rome, from its origins as a monarchy to the "Fall of Rome" and the beginning of the Middle Ages. Alongside the study of main historical events, a series of themes and issues will be explored: the range of primary sources available for ancient history; the political organization of the Roman state; the territorial expansion and its influence on the cultural and administrative sphere; Roman religion and the spread of Christianity; the end of the Roman world and the birth of a new society; the historiographical myth of Rome. In order to stimulate students' critical skills in observing historical phenomena, a problem-oriented approach will be supported by readings of primary sources.
This course is a survey of the visual arts in Western Europe, covering the early 16th century through the present. In this course students encounter the principal monuments, artists and themes in painting, sculpture and architecture, and discover the changes in styles and taste in this period. The course explores the historical, philosophical, and cultural contexts essential to understanding the visual arts and the impact they have had through the ages. Great importance is given to the interpretation of subjects and symbols, to the different techniques and styles used by artists, and to the role of public and private patrons. Onsite teaching provides the incomparable experience of studying important works of art and architecture first hand. The material is approached as an introduction to the discipline of art history, with the aim of fostering appreciation, and the desire to further investigate this field.
The aim of this course is to introduce students to the history of the palaces of Florence from the 13th to the 17th century. Public and private palaces played an important role in the life of the city through the centuries, and, by studying them, students will have the opportunity to understand not only the development of their architectural style, but also the social, economic, cultural, and political history of Florence, in an interdisciplinary approach to the subject. Students will study the evolution of Florentine palaces directly in front, and inside, of the buildings. Many of the lessons will be held on site, and site visits form a crucial dimension of the learning experience.
Marketing is a dynamic and exciting field, a key tool in confronting the challenges that enterprises are facing every day. The purpose of this course is to introduce marketing principles and concepts. In this course students will learn about the "real" nature and scope of marketing management. They will be introduced to aspects of marketing, such as: Marketing Strategy, the 4 Ps, Market Planning, Retailing and Wholesaling, Target Marketing, Market Segmentation, Services Marketing. Students will also learn about the strategic importance of marketing to an enterprise, whether it be a profit-oriented business firm or a not-for-profit organization.
Language of Instruction: Spanish
Initially students will learn why financial accounting is essential to the running of corporations. This will be followed up with a discussion about the basic principles of accounting and the major elements of financial statements. Other elements will include journal entry and practical book keeping, showing the students how the accounts of companies are actually prepared working up to producing short financial statements. This will also include stock valuation methods and analysis of financial statements.
Language of Instruction: English
This course investigates Italian wine in the context of the extraordinary history, philosophy, culture. and lifestyle of Italy. In this context wine is not only a much-loved drink, but also forms an essential part of rich cultural traditions going back to the Etruscans and the ancient Romans. From the study of wine we learn about the practices of earlier cultures, about their values and our own, and we gain a unique perspective on Italy today. The course focuses on the distinct traditions and economic, geographic, and climatic aspects of each area of Italian wine production. Students explore grape varieties and different techniques used to make wine, and the national and regional classifications. They also subject representative wines to organoleptic analysis (visual, olfactory, and gustative). Each wine is studied in terms of its characteristics, history, and traditions, and in relationship to the particular foods meant to accompany it.
This level is for absolute beginner students who have never studied Italian before: it is the first of six levels and its aim is to give the basis of the language, allowing students to deal with the most common everyday situations by expressing themselves in the present and past tenses. At the end of the course students will be able to understand familiar words and basic phrases and to interact in a simple way in order to satisfy their immediate needs. The course is specifically designed to make the most of the immersive learning environment, with activities outside the classroom which provide a useful complement to the academic experience and help students to build their linguistic self-confidence.
Language of Instruction: Italian
This course focuses on the acquisition of complex language structures and skills, such as the means to express personal opinions, preferences, doubts and hypothesis, the combination of different tenses when narrating past events, switching the focus in writing. In this level emphasis is given to social discourse, to the ability to effectively sustain social interactions and contribute significantly to discussions. At the end of the course students will achieve a deeper awareness of the language and a wider repertoire of vocabulary and texts . The course is specifically designed to make the most of the immersive learning environment, with activities outside the classroom which provide a useful complement to the academic experience and help students to build their linguistic self-confidence.
Social psychology is concerned with how we think about, influence, and relate to other people. This course is about the study of human social behavior, examining theories, findings, approaches, and methods in social psychology, as viewed from an interpersonal perspective. Topics include: the role of others in shaping self-concepts, as well as the formation of person perception, attitudes, attribution theory, obedience, conformity, and social relations. We will further look at the causes and methods of reducing prejudice and aggression, as well as exploring altruism, the development of gender roles, stereotypes, and nonverbal behavior. Readings and activities assigned will enhance discussion, broaden students' knowledge of and perspectives on human social interactions and give them a framework to interpret social behavior. In addition, since this course is taught in Florence, Italy, it provides a natural opportunity to compare and contrast the influence of culture on individuals. Living for even this short period in another country helps you to see and understand the relationship between the individual (self) and society, and a chance to view your own culture from a distance.
Recommended US semester credits: 3
Contact Hours: 45
Language of Instruction: English
Course Level: Lower Division
Recommended US semester credits: 3
Course Level: Lower Division
The understanding of the social bases of behavior is an essential part of the training of the psychologist. This subject helps to understand the psycho-social principles of how individuals operate in groups. Experimental situations are used to reflect on the cognitive and social processes in order to explain the way in which individuals perceive and interpret the conduct of other individuals in groups and the way in which they influence each other and interact.The contents and activities making up the subject will facilitate the analysis of social situations linked to the beliefs, attitudes and aggressiveness, prejudice, altruism and other current key themes, by fostering reflection and questioning beyond a strict ethical code.
Course taught with Spanish students.
Language of Instruction: English Spanish
Greek and Roman gods and heroes, and their stories, have always been a fundamental subject of Western Art and literature, especially since they were rediscovered by Renaissance humanism. The course will examine the major deities of Greek and Roman religion are examined in their historical and archaeological context, focusing on the influence that Greek myths had on the Roman world. The Iliad, The Odyssey, and Roman foundations myths and sagas will be discussed with particular emphasis on the relationship between myth and history. The pictorial narratives, so common in Greek and Roman monuments and objects, will introduce the sophisticated visual language created by the Greeks to tell such elaborate tales. The post-classical afterlife of these myths will also be addressed. Visits to museums, monuments and/or sites will reinforce classroom learning. To know Roman mythology is to understand the real essence of the ideals and aspirations of the great Roman Empire, while in the study of Greek mythology lies the roots of modern psychology.
This course introduces students to the basic concepts of finance such as time value of money, valuation and risk, assets, securities, financing long-and short-term, capital markets. This will also result in the exposure to basic procedures for the application and interpretation of financial statement analysis. The course will combine the theoretical underpinning of finance with real-world examples, including several case study discussions.
This course introduces students to special event planning processes and techniques. Emphasis is on learning to create, organize, identify sponsors for, market, and implement different types of events. We will explore this very detail-oriented field as it deals with vendors, contracts, fundraising, budgeting, ethics, and other aspects. Students will research products, competition, and target markets to determine the best possible exposure and success. As part of the course students may organize a real event in interdisciplinary collaboration with other departments.
International competition makes international marketing one of the most critical skills for business survival. In their continuing quest for new ways to establish and maintain their competitiveness, many firms are recognizing the advantages of operating in an international market. These benefits include sourcing materials, capital, labor, and expertise, relocating manufacturing, and distributing products and services to new markets. While there are many benefits, each company must identify the potentially huge risks taken when operating overseas. An uninformed company may suffer tremendous setbacks before obtaining any benefits. This course is an application of marketing principles to the complexities of foreign markets. Emphasis is on the various economic, social, and cultural factors that impact on international marketing, the 4 P's (product, price, places of distribution, and promotion) and how these aspects of marketing are influenced by the international business environment.
This course provides an introduction to international marketing. Topics include: analytical techniques used in international market research","determining prices and distribution channels in an international context","and marketing across linguistic and cultural borders.
Language of Instruction: English
Course Level: Upper Division
Recommended US semester credits: 3
Course Level: Upper Division
This course provides a general introduction to international marketing dealing with topics such as: making business in a global economy, strategies in export trade, international logistics, the impact of the new technologies in the world trade, the role of the media and of advertising in a consumer oriented society, different approaches for different targets, etc.
This course will provide an understanding of the elements that makes up the international environment, examining the development of an international marketing strategy and providing practical information on how to expand into international markets.
This course will strengthen the concepts already acquired in international marketing by focusing on the all new marketing strategies as well as the differences between international marketing and domestic marketing. The main focus will be on ethnic marketing, viral marketing, and yield management.
This module will examine the global aspects of marketing and students will learn to apply the basic concepts, practices and principles of marketing in an international context. The course will cover: the international marketing environment; the specificities of international marketing: increased complexity of the environment (economy, history and geography, cultures, politics, legal environment); the international marketing triad: segmenting, targeting and positioning in an international context; global competitive analysis and strategy; international market selection; international market entry strategies and expansion; understanding licensing, investment, and strategic alliances; global branding decisions; the 4 Ps in an international context, international product decisions, international pricing, international distribution, global communication strategies; implementing an international marketing plan and control.
NOTE: This course is offered as part of the fall CIB certificate program.
Recommended US semester credits: 2.5
Contact Hours: 5
THIS COURSE IS OFFERED DURING THE SECOND TWO WEEKS
In this course, students will have the opportunity to:
- Acquire analytical, strategic and promotional tools to optimize marketing performance.
- Discover how global companies are using cultures.
- Develop sales and negotiation skills through an interactive sales game.
This course focuses on the acquisition of complex language structures and skills, such as the means to express personal opinions, preferences, doubts and hypothesis, the combination of different tenses when narrating past events, switching the focus in writing. In this level emphasis is given to social discourse, to the ability to effectively sustain social interactions and contribute significantly to discussions. At the end of the course students will achieve a deeper awareness of the language and a wider repertoire of vocabulary and texts. The course is specifically designed to make the most of the immersive learning environment, with activities outside the classroom which provide a useful complement to the academic experience and help students to build their linguistic self-confidence.
API students in Florence will live in apartments located within the historic district of Florence. Apartments are typically a 25-30 minute walk from the school. Some API apartments can house as many as 10 students, although most students will share a room with only 1-2 other students. All apartments come equipped with a kitchen, 1-3 bathrooms, and common areas. Washing machines are available, and students are responsible for their own meals. Students can opt for a single room for an additional fee. Apartments in Florence vary in size and layout.