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Discover the design of business, and the business of design! In this 3-week, virtual, intensive program you will learn to approach management as a strategic process that combines design innovation and business knowledge. Through live sessions, self-paced multimedia materials, hands-on collaborative projects, and guest speakers from the fashion, luxury, and creative industries, you will:

  • Develop problem-solving skills and familiarity with design strategies through the application of research methods, prototyping, and quantitative analysis
  • Gain understanding around the European and North American business perspective and the way entrepreneurs, creative innovators, and designers operate at the intersection of design and management
  • Engage in design thinking and business strategy exercises, applying these approaches in a broad range of enterprises and real-world business contexts
  • Work both individually and collaboratively on hands-on creative projects that will enrich your portfolio

This program is open to high school students entering their junior or senior year, and recent high school graduates. Many enroll to develop a portfolio for the college admissions process. No prerequisites required.

What's Included?

- Advising
- Tuition
- Community-building activities and cultural resources in a digital learning workspace
- API Digital Badge: Global Agility
- Access to API alumni network & API Ambassador Program
- Career readiness materials and support, including how to reflect this experience on a resume and at job interviews
- Live events featuring speakers, activities, networking and more
- Post-program evaluation
- Transcript

Application Requirements

  • Open to high school students entering their junior or senior year, and recent high school graduates.
  • No previous experience required!
Session Program Dates Program Cost Application Deadline Payment Deadline
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What You’ll Study

Classes will be held Monday to Friday, 11am - 5pm EDT from July 6-24, 2020. Each day, students will engage in a live session at the start of the class where the instructor will present course materials, demonstrate skills and techniques, and introduce projects (2 hours), followed by 2-3 hours of self-paced asynchronous material, including virtual field trips and guest lectures. Each day will end with live follow-up sessions in small groups (1-2 hours). You will communicate with your instructor and other students by video conference, email and online discussion boards. The total time required per week is between 25 and 30 hours, including independent work on daily assignments and larger projects. Minimum enrollment is required.

Transcripts for Parsons students are issued by the Registrar’s Office and carry the signature and seal of The New School. A transcript is confirmation of a student’s permanent record at the university. API will send one transcript per student to the address the student indicates on the Transcript Release Form. Students who need additional copies of their transcript may submit an official request to The New School Registrar’s Office.

Parsons Paris, founded in 1921, is accredited by NASAD (National Association of the Schools of Art and Design) and by MSCHE (Middle States Commission on Higher Education), and is recognized by the French Ministry of Education as a Private Establishment of Higher Education (Etablissement d’Enseignement Supérieur Privé).

Introduction to Design and Management

Students learn to approach management as a strategic process that combines design innovation and business knowledge. In collaborative projects, they develop problem-solving skills and familiarity with design strategies through the application of research methods, prototyping, and quantitative analysis. Emphasis is placed on understanding a European setting and perspective and the way entrepreneurs, business innovators, and designers operate at the intersection of design and management. Students engage in design thinking and business strategy exercises, applying these approaches in a broad range of enterprises and real-world business contexts.

Recommended US semester credits: 3  

View Syllabus